I usually do badly at naming them only because I ultimately find that I dont associate the name I gave it with where it's actually at. For example my current game has bases named flashlight, daylight, nightlight, arclight, stoplight, and ghostlight. The first one was ghostlight so of course I can remember that. The second was actually arclight, and though I kinda remember it I still have to step in and out of screens to be sure if, for example, I'm transferring stuff between them. After that I built the rest kinda all at once as radar/intercept bases and the names mean nothing to me.
You know what might help me? Seeing the name of your bases on Geoscape. like with a toggle or something so you can turn it off to get it out of the way. Or I could just always use names like Eurocom, Americom, Asiacom, etc.